Contrary to commercial photography, the emphasis in fashion photography does not lie on the garments, but on the mood and styling of the image. The garments are merely an accessory to convey a certain lifestyle. Therefore, the whole image is much more complex. You usually won’t see plain white or off-white backgrounds in fashion photography and the models are usually styled very dramatically with thick eyeliners, dramatic eye shadows, etc. With the increased complexity in styling also comes an increased complexity in lighting to make the image look more dramatic.